Have you ever wondered how to grow your blog? Me too. I continually ask myself, How do I reach the next level of engagement and growth? This week, Jenny and I are reading The Compound Effect by Darren Hardy. Although I’m only partway through the book, the wheels in my head are spinning. Darren’s compound effect simple. Yet it’s also incredibly applicable for writers and bloggers.
In short, the compound effect is the tortoise principle at work. Do you remember the story of the tortoise and the hair? It’s the fable with that famous line, “Slow and steady wins the race.” The compound effect states that the key to success is consistency over time. As a new writer and someone with an introverted side, the thought of building an active blogging community seems daunting. This year, I am learning how to do this in a way that is not overwhelming, and it really does boil down to the compound effect.
The Compound Effect and Blog Growth
To get in shape, one could do 3,650 push-ups today. For most of us–myself very much included–this would be an impossible feat. For the few that might accomplish this, the end result would be achy muscles in the days that followed. Another alternative would be to do ten push-ups a day over the course of the next year. The person who does 3,650 push-ups in a day and the one who does ten a day will achieve the same number of repetitions by the end of the year for the next year. However, one person burns out, the other builds up.
The compound effect says that small, consistent, positive choices, lead to big results over time. And this is an excellent way to grow your blog!
How to Grow Your Blog
This is my year of teamwork. This month I began connecting with other bloggers on a daily basis. Each morning, I post a few comments and participate in a handful of link-ups. I wanted to keep track of the results of this experiment, so at the beginning of 2016, I noted how many comments I had on my own site. The number was close to 400. As we approach the end of January, there are now nearly 800 comments on this site. This means that Coffee Shop Conversations, had as much engagement in the past month, as it did in the previous year-and-a-half.
Of course, this isn’t my doing. I want to thank you for teaming up with me, reading, and joining in the conversations! Your thoughtful feedback and words of encouragement mean the world to me. The second reason I bring this up is that you can grow your blog using the compound effect principles. This year, I’m learning that the secret to growing a thriving blog community is to take small, proactive steps daily.
Compound Effect Strategies to Grow Your Blog
According to the compound effect, an easy way to grow your blog, is to do the following:
- Write one blog post a week.
- Write one guest post a month.
- Engage with 3 bloggers a day.
Now, let’s look at the power of these simple actions over time. After one year this would result in:
- 52 new posts added your site.
- 12 guest posts, which I hear is an excellent way to engage and grow your blog.
- 1,095 engagement with other bloggers.
Now, Imagine what your site would look like ten years from now. Sticking to this simple schedule would result in:
- 520 posts on your site!
- 120 guests posts!
- 10,950 blogger engagements!
Questions: What’s the best way to eat an elephant?
Answer: One bite at a time.
The best way to grow your blog is one post, one engagement, and one step at a time!
The Fun Way to Grow Your Blog
The thought of writing 1,000 blog posts feels overwhelming. The idea of posting 2-3 times a week is exhilarating. The compound effect puts the fun back into blogging. It encourages me to relax instead of burning myself out trying to accomplish all of my goals at once. Darren’s wisdom reminds me that it’s OK to take my time and to enjoy the ride. The secret of dynamic blog growth is consistent blog attention over time.
Continue the Blogging Conversation
This year, I’m committing myself to slow and steady growth. I’m excited about making new friends and enjoying the process. I would love to hear your thoughts on this too. If you’re an experienced blogger, have you put the compound effect into action, and if so, what do you think of this idea? If you’re newer to writing, how will you put the compound effect into action this week? Finally, if someone asked how to grow their blog, what blogging advice would you give? I look forward to continuing the conversation in the comments below!
More Blogging Tools
For more great blogging ideas, be sure to visit our writing resources page. I pull back the curtain and show you all of my favorite writing resources. You can also check out my book Ten Great Ideas for Authors, where you will discover creative writing prompts and strategies to jump-start your author journey. I truly believe you are only one great idea away from writing success!